It's amazing how automation can make things easier for us in our daily lives , saving us a lot of time and effort; and the same thing happens with marketing automation . There are digital marketing processes that would be very tedious if done manually, such as classifying each prospect that arrives every day, sending different emails to all prospects, segmenting contacts, among other tasks. If you want to know what marketing automation is and learn what benefits come from implementing it in your inbound strategy, keep reading this article and you'll find out.
Marketing Automation: What is it?
Marketing automation consists of using various software or programs french mobile numbers that carry out processes, which are generally repetitive tasks, automatically and without the need for a person's physical presence. In this way, marketing and sales teams save a lot of time, money and effort and can therefore focus their efforts on other activities in the inbound marketing strategy .
It is important to mention that inbound marketing automation is implemented in order to attract potential customers with valuable content, without resorting to intrusive means and always putting customer satisfaction first. Automation in inbound marketing will always try to execute the process more efficiently without forgetting the human feeling of the brand. If a company implements such automation without thinking about this, it will not obtain the results it is looking for.
Marketing automation examples
To start, what do you need to implement marketing automation ? What can be the main automation? The essential elements to get started are:
Valuable content (whether it be a blog article, ebook, digital magazine, etc.)
The landing page where the form will reside
The contact database
Other tools like ActiveCampaign, HubSpot, Drip, Autopilot and Marketplace.
Now, automation is easier than ever and you can seamlessly create sales funnels to define how you will contact customers and close sales, as well as segment your market.
Some examples of marketing actions that you can automate are :
Welcome email to subscribe.
Customer satisfaction survey.
Reminder emails, for when customers are dropping off, or just to remind you of an upcoming promotion or event.
To recover customers who have not taken action in a long time, that is, they have not advanced in the sales funnel.
Customer service through chatbots, both on websites and social networks.
A/B testing to experiment with two variants of the same content and use the one that performs best.
Benefits of marketing automation
We're talking about marketing automation , but what are the benefits of implementing marketing automation in your strategy ? Are you wondering if it's worth it? The truth is that automation is necessary for almost any company or organization that wants to acquire quality leads, and thus exponentially increase its sales. Here is a list of the main benefits of marketing automation :