Improve your outbound lead generation with these simple steps

[Ehsanuls55]

Carrying out outbound lead generation remains key for any company in the B2B segment.

Even in the era of inbound marketing, outbound lead generation strategies are an effective way to acquire leads and develop your sales pipeline.

There are different tactics you can use for this outbound strategy, each with its own pros and cons.

What is outbound B2B lead generation? Why should you invest in these marketing strategies? How to build a great outbound lead generation strategy?

Below, we'll give you tips, methods, and examples to help you define your own strategies.

What is outbound lead generation?
Outbound lead generation is the process of proactively identifying and reaching out to marketing vp security email list contacts, rather than waiting for them to come to you. The latter is called inbound lead generation.

The goal is to reach as many leads as possible to generate more and more potential customers for your business. It's statistical: the more people you reach with your message, the more leads you'll get and therefore, more customers.

It is important to differentiate between outbound sales and outbound lead generation :

Outbound sales involve selling to leads that have already been identified. Outbound lead generation, on the other hand, is the process of identifying that segment.

Outbound lead generation is handled by the marketing department and belongs to the first stage of the funnel.

Outbound sales are handled by salespeople and correspond to the last step of the funnel.

What are the main outbound channels?
Whether it's outbound sales or outbound lead generation, you're going to generate those leads through different channels.

Some of these channels will be used exclusively for sales or marketing purposes, or both.

Sales output channels
As a B2B marketer, your goal is to close more deals from the leads that have been identified by your marketing team.

To do this, you can use some of the following sales channels :

Sales email;
Twitter;
Cold calling;
LinkedIn prospecting ;
etc
You can reach your B2B leads through these. It is a bit slow, but you will probably get some results with this method.

There is another way - much more efficient - to perform this task.

Instead of doing it manually through a different channel each time, you can use LaGrowthMachine to improve your automated sales process.

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This way, you can automatically reach thousands of B2B leads through all of these channels at the same time.