Get the right tools

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Lead nurturing and lead scoring are features of lead generation tools .

To do this automatically, we recommend that you get some tools that will help you achieve the cleanest and most scalable process possible.

There are many tools out there, but the best workflow you can get here is this one:

1. Plezi: Plezi is a great marketing tool if you want to automate your processes. Simply design your stages. Then, create the content you want to push. And the tool will automatically score your leads and nurture them based on their place in the lead funnel.

2. The Growth Machine: When your leads are mature, you are entering the lead vp risk email lists generation part of the sales funnel. It's time to reach out to them, through your active channels. In B2B, most of your leads will respond to your requests via email, LinkedIn or Twitter.

Guess what? Those are precisely the channels through which LaGrowthMachine offers you to send messages.

Simply import your qualified leads from Plezi into LaGrowthMachine. Then set up your sales sequences, and the tool will send messages to each of your qualified leads as if you were writing to them.

Easily and naturally… until you close the deal.

3. HubSpot: Once you have converted your lead, you need to maintain the relationship. Even for upselling.

crm integration lgm
And for this, the best solution for us is to get a CRM like Hubspot.

You can even connect LaGrowthMachine natively with Hubspot, so you can score your leads from LaGrowthMachine the way you want them to appear in your HubSpot dashboard.

You may say “These tools are quite expensive” and you would be right. BUT we assure you that with such a setup, you will improve your lead generation by far.

Step 4: Feedback, iteration, scalability
This is the final stage of this tutorial.

You just have to wait a few weeks to see the first results and get your first data.

Based on the data you get, you can understand whether you have designed your process well or if something is wrong somewhere.

If this is the case, don't worry! It's quite normal.

You'll get a clear overview of your entire process thanks to this set of tools. You'll be able to know exactly what you need to fix to clean up your lead flow.