Changing consumer preferences

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To be relevant and competitive, Adidas must stay ahead of changing consumer tastes. If it does not, brand loyalty and sales may suffer. Adidas must spend money on market research and analysis to identify trends and changes in consumer preferences. However, it must be flexible and sensitive to these changes, adapting its product range and marketing tactics.

lawsuits
Adidas was sued by Nike in 2021 for allegedly using Flyknit technology to produce unlicensed shoes. Due to hong kong phone number data these allegations, a full investigation into the brand is now necessary. Such lawsuits can cause significant damage to Adidas’ finances and reputation. These lawsuits will cost Adidas a lot of legal advice, and even more if they lose the case. Lawsuits can arise from many things, such as breach of contract, trademark infringement, and product defects.

Adidas must implement effective risk management measures, such as contract management, product quality assurance and compliance with legal and regulatory standards.

Conclusion
Adidas is a leader in sportswear with a strong brand identity, cutting-edge products and a significant global footprint. In operation for over 70 years, the company has built a strong reputation for performance, quality and innovation. Since its founding by Adi Dassler and his brother Rudolf Dassler, it has developed into one of the world's most recognized and admired brands.