This is due to the complexity of the procurement process, which often involves multiple stakeholders, budget approvals and more rigorous evaluation of potential suppliers. Does email marketing still work? In short, the answer is yes, email marketing is still relevant, mainly because of its high return on investment (ROI) and cost-effectiveness) Additionally, according to the BB Content Marketing Benchmark Report, among the top BB content marketers use email newsletters, while use other types of email as one of their primary content distribution channels.
The bar chart shows the distribution women number data channels used by BB marketers over the past few months, with social media platforms leading with , followed by blogs with and email newsletters with . Additionally, according to the same report, of BB content marketers pointed to email (other than newsletters) as one of the channels that generates the best results. of content marketers also stated that email newsletters drive some of the best results for their BB marketing campaigns.
Bar chart showing the distribution channels that drive the best results for BB marketers, with live events and webinars leading, followed by email and social media platforms How do you align email marketing with the sales cycle ? Gartner research found that BB buyers spend of their time researching a product or service online before contacting a business during the buying process. Gartner research data shows the percentage of time buying groups spend on various activities.