What Inbound Marketing Can Do for Your Business

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If you are thinking about boosting sales, promoting products, promotions or content, you should know that leading companies do not give up on digital marketing . Among the various possibilities that this branch of applied marketing offers, the one with the greatest reach is Inbound Marketing – from bound, to tie, to tie – which is marketing focused on both closing deals and disseminating relevant content. In other words, it is not just about making sales, but also about attracting and retaining customers.

As a way of enhancing business opportunities, one of the main techniques of Inbound Marketing is to optimize websites for better indexing by Google, in the form of organic searches, which we do when we look for something on the internet and whose results are natural, that is, they are independent of sponsored links.

For a long time, page rankings on Google, Bing and other overseas chinese in australia data search engines followed the principle of link building . This means that a website's reputation and positioning were built based on the number of links on external pages that direct to its home page or a page within its website.

Over time, Google has been improving its algorithms, which means that it is not enough to have links distributed in quantity, but above all in quality. The criteria are constantly changing through updates to algorithms such as Beija Flor – the most recent – ​​Penguin, Panda and anti-piracy, which removes sites that distribute content without authorization from the top of the results.

Building a website's reputation involves a series of requirements that qualify it in search engines, directly influencing its positioning in organic searches. Thus, link building has become more intelligent, as a result of good link marketing work, and is no longer a preponderant factor for indexing in organic searches. The website's usability, its performance materialized in loading time, responsive design, relevant and quality content , votes on social networks and others , are more important for good positioning .

Enhancing passages through the conversion funnel in content marketing
Internet marketing, or digital marketing , has become an essential discipline for those who want to promote their business or content on the web. Link marketing is one of the main resources for leveraging websites in any segment, whether e-commerce, institutional, news portals or blogs, and is part of a comprehensive way of generating leads.

A lead is a potential customer or end consumer, and is the person who makes the first contact with your business, in a process called the conversion funnel . When your content attracts a reader, they tend to consume what you sell or advertise, which may or may not be instantaneous. The final moment in the process is when the reader captured through link marketing work finally completes a purchase or registration. In other words, a contact can be a lead, which can become a customer, as in a funnel.

Passing through the conversion funnel does not mean that the work is over. A customer or reader becomes a promoter of your business or content, so they must be constantly supplied with information and encouraged to maintain the relationship, in a constant remarketing effort . If in real life there are powerful negative comments that destroy the image so painstakingly created, imagine the effect this has on the internet. Therefore, good Inbound Marketing work aims to build loyalty, turning the customer into an evangelist for the brand.