Social Media: Promote Your Physical Store

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Should physical stores also maintain an online presence? In this case, are social media platforms a good way to promote your store or do they end up increasing competition even more?

This is a common question among entrepreneurs who work with physical stores , but who have inevitably been following the growth of this market on the internet. And our goal here is not to fool you, so the answer is that social networks can be excellent allies in promoting your business, even if it is physical.

Therefore, in this week's article on Meu Crediário we will help you instagram database with the best tips on how to use social media to promote your store.

Prepare your materials for notes and happy studying!

WHY USE SOCIAL MEDIA TO PROMOTE YOUR STORE?
When it comes to marketing and advertising , social media is considered one of the most fundamental tools for organizing effective strategies. And it's no wonder: more than 100 million Brazilians are connected to networks like Facebook, Instagram and Twitter.

Therefore, we are talking about the possibility of promoting your business not only to those who pass by your storefront, but also to millions of people, understand?

Among the main benefits of promoting your store on social media, we can mention:

Visibility;
Sales;
Approximation;
Viralization;
Traffic;
Brand positioning.

In other words, there is no shortage of reasons for you to use social media to your advantage.

To learn more, watch this video and see exclusive tips from the Meu Crediário team on our YouTube channel:
YouTube video
TIPS FOR PROMOTING YOUR STORE GOODLY:
When we understand the importance of investing in this strategy, the time comes when we need to know exactly what to do to stand out among so many stores.

1. SHOW WHY THE CUSTOMER SHOULD VISIT YOUR PHYSICAL STORE:
Many people choose to shop in physical stores for the leisure and pleasure that “shopping” represents. Digital shopping loses out to online shopping when going to a physical store represents an experience. After all, people don’t always want to shop on a screen alone.

Furthermore, in a physical store, there is an even greater opportunity for consumers to get to know and discover new products. After all, they end up immersing themselves in the reality of that brand. In many cases, when they go to the store, the customer is even more open to other options.

Showing these benefits can make you plant this curiosity in the customer.

2. REINFORCE THE DISCLOSURE OF THE ADDRESS AND IMPORTANT FEATURES:
Small and simple actions such as filling out Google My Business can make your store appear to be a safer environment, did you know? After all, an interested person researches your establishment and, by having the correct information, can feel better and more supported to contact you or go to the location.

In addition, it is important that you always reinforce your address, opening hours, and also the products, segments, and brands sold. Try to always keep this information updated on your Facebook page. Another tip is to use your Instagram highlights to provide this information.

3. CREATE CONTENT SHOWING YOUR KNOWLEDGE AND THAT OF YOUR TEAM:
We always like to say that your store's social media is like a big showcase, but it promotes your brand far beyond the people in your city. Anything is possible there. However, you need to know how to stand out, right?