6 reasons why advertising on Facebook is beneficial for your business

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Facebook recently revealed that there are over 2 million small and medium-sized businesses on its platform. They post their ads on Facebook every day, proving that there are many benefits to advertising on Facebook. Today MIO Digital Agency shows you reasons why advertising on Facebook is beneficial for your business.

6 benefits of using Facebook ads
If you're debating whether or not you should go down the route of using Facebook ads, we've rounded up 6 benefits of Facebook advertising below.



Creative Control
Didn't like the creative you launched last week? Don't worry, Facebook ads are a great platform because you have the ability to avoid ads fatigue or ads that don't deliver results. You have the flexibility to try new creatives every week and publish faster and with less work.



Reaching your specific audience
Facebook advertising offers you the opportunity to pinpoint your specific audience. You have compliance directors email list the ability to use your email list to find lookalike audiences – meaning you have the ability to reach new customers who are similar to your existing customers and may be potentially interested in your business.

With hundreds of tools that give you the ability to be more precise such as customer gender, tastes, income, whether or not they have children, type of education, etc.



A/B Ad Testing
Testing your ads allows you to improve your creative and design to gain valuable insights into what works and what doesn't. Facebook provides advertisers with the ability to do A/B testing through its new split ad testing tool. This allows you to find the best audience and which product or service works best.

Facebook Ads AB Testing



Improve your videos' reach and views
Facebook is trying to prove to advertisers that it can do what TV can't, but still be just as effective. Unlike TV ads, Facebook video ads let you know whether or not your potential customer likes you. With over 890 million active users as of December 2014, the potential reach of your ad is invaluable.