Strengthen your marketing strategy with videos in your emails

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What do you think of when people talk about digital marketing or video email? A flashy ad on a social media account or a bright billboard, for example? However, let's not go that far because simpler tools can do an exceptional job!

Of course, you might be wondering what kind of tool could have a good reach with a minimum investment, and you might be surprised to find out. It is, none other than, emails.

Although the famous emails are not always seen as a marketing tool and are sometimes considered boring, what would you think if we told you that there is a way to make them work and that they can help you market your products and services? How? Keep reading, because MIO Digital Agency has the answer for you.

What is it about YouTube that makes it the preferred choice of 54% of marketers as their favorite content sharing platform? Simple, the video sharing feature!

Now, what if we took the marketing video feature and added it to our promotional emails? The chief vp sales marketing officers email list benefits are many, but how can you do it? Read on!

6 steps to plan your video email marketing campaigns
1. Identify your marketing strategy.
Have a specific strategy in mind for your video emails and build your campaign. Do you want to announce special discounts or share your newsletter?
No matter what your goal is, design your campaign around it.

2. Keep your target audience in mind.
Of course, you want your video emails to stand out. So, make sure you know who your target audience is. For example, if your brand is targeting young people, it will be a good idea to add some animations, colors or GIFs to keep their interest. GIFs are a format of moving images that are limited to 256 colors and are used to attract users’ attention.

3. Make sure you make quality videos.
Don't just make a video for the sake of making a video! Your brand will be represented with a video email, so make sure you record videos with quality equipment and recording apps, or if you have the budget, hire professionals to handle the production for you.

4. Don't make it too long.
No one wants to watch an hour-long video. If you're going to send an email, make sure to keep it short to keep your audience engaged until the end.