What are TV streaming video ads like?

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TV streaming video ads are new to advertisers. The most popular TV streaming platforms are Netflix, Hulu, Sling, Crackle, Tubi, and Xumo. These media are known as Over The Top (OTT) streaming platforms, meaning they run on connected televisions (CTVs) such as smart TVs and gaming consoles, as well as on devices such as desktop computers, laptops, or mobile phones.

So, streaming TV advertising allows you to reach viewers on all kinds of different devices, whether viewers are at home or on the go. It is a powerful mode of advertising that you can use to target audiences based on their interests and behaviors.

Streaming TV allows you to target users in a particular demographic or in a specific location. There chief vp operations email list was a 330% growth in OTT/CTV programmatic advertising (i.e. streaming TV ads) in 2019, which has continued to grow significantly.

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The generation stream
You’ve heard of Generation X, Y, and Z. But have you heard of Generation Stream? Generation Stream is a new group of people who are not categorized by age, race, or gender, but are connected by streaming, and this is what we’re interested in when creating our advertising.

According to Hulu , this group is comprised of young, affluent, driven, always-connected, content curators, and more trendsetters — they’re more likely to be open-minded, influenced by pop culture, and politically engaged. A Hulu survey found that “91% of Generation Stream would give up their music streaming service, their social media, their favorite food, their favorite fashion item, and their favorite brand in lieu of a streamer.”

Now that you have a better idea of ​​what streaming video ads are and the benefits of Hulu as a TV streaming ad platform, let’s discuss the different ad options Hulu offers to target viewers in a relevant way. You can choose an ad option based on your campaign needs and budget.