Send birthday emails with incentives

[Ehsanuls55]

How do you feel when someone wishes you a 'happy birthday' and gives you a surprise gift?

It makes you feel special, right?

When I say the word 'birthday', what's the first thing that comes to mind?

Cakes, gifts and parties.

Everyone loves (and expects) surprises and gifts on their special day. As an e-commerce chief vp compliance email list business owner, you share a special relationship with your customers. Therefore, it’s your job to make your shoppers feel special on their birthday.

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What can you do?

Send them a beautiful, personalized email containing an incentive such as a special gift, free shipping, coupon code, or other benefits.

Send this email at least a week before their birthday to give them time to use the offer. They will really appreciate it.

80% of customers indicated they are more likely to do business with a company if it offers personalized experiences.

Birthday emails have a 481% higher transaction rate than promotional emails.

Check out this email from BestDay, they are wishing me a happy birthday with special discounts. Awesome!

bestday

3. Offer an omnichannel experience
We live in the “Age of Customers.” Today’s customers are digital customers. Thanks to mobile devices, social media, the Internet and the Web, these channels provide instant information to customers.

So, you need to provide them with an omnichannel or integrated experience . Wondering what omnichannel is?

It's about interacting with your customer across all digital channels and devices.

From email to social media to the web, and across laptops, tablets and smartphones, they are moving quickly across channels and expect you to be there too, delivering an integrated experience.

Google says 90% of shopping consumers never stay on one device when making a purchase. They jump before they buy.

A customer is checking your email newsletter, the next second they jump to your social media page, then your website, then your toll-free number, and then back to your email, all without losing momentum.

You can’t afford not to be where your customers are. Create the right strategy to deliver an omnichannel experience across all devices and channels. Serve them well and they’ll take care of your business.