What are the most common mistakes made when organizing direct marketing events?

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It happens that a product promotion campaign is far from the intended goals even after the necessary research of the applied channels and methods of direct marketing has been conducted. However, this does not mean that the technology does not work, but rather that a serious mistake has been made somewhere. Let us give examples of what miscalculations are often made when using direct marketing.

Bad emails for target audiences

When implementing a direct program, focus czech republic mobile phone numbers database on the leading company in your market. The quality of the messages should fully correspond to the target audience. If possible, address the buyer personally by name and surname with each letter. Raise the quality and design of the message to a high level, without fear of costs. If this is not a mass mailing, personally sign each letter.

Databases are out of date

When buying information bases, always make sure they are up-to-date. Don't trust the seller of the information you are buying that everything has already been checked. Always find out what method, by whom, and when the database was collected. Calculate the relevance of the information you receive by subtracting 15% for each past year and 20% for the "honesty" of the supplier.

Almost always, the cost of a 100% up-to-date database coincides with the cost of creating a database through the work of a call center. Today, call centers can form arrays of 10 thousand or more contacts in just a few days, finding out all the information an advertiser needs in a one- or two-minute phone call. Conclusion: it is more profitable and reliable to create your own database, which can then be supplemented and updated.

When using direct mail marketing, do not forget about the Federal Law "On Personal Data", which came into force on June 27, 2006, according to which you can send messages to people only after their written consent to do so. Here is another reason to form a database yourself.

Ignoring the experience of professionals and relying only on one's own strengths

When turning to professionals, do not impose your own developments in the field of design of messages, texts and selected communication channels. Trust those who are ace in their field, and you will only have to watch the amazing results.