A rich snippet from T-Mobile's page?

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Schema is a type of structured data that helps search engines make more sense of the information on your web pages.

For example, you can use schema to tell Google specific things like:

The main topic of your content
Things or entities mentioned in your content.
Your business name, address and telephone number
Products or services you offer
In addition to helping search engines better understand your content, Google can use this information to make your content stand out more in its search results. They do this through rich snippets (also known as rich results).

Here's an example of a rich snippet showing pricing, reviews, inventory, and other features:

Google pulls these details from the schema markup you chinese overseas canada phone number list have implemented on your web pages.

Learn more: Dive into our beginner's guide to diagramming to learn more.

4. Improve your technical SEO
Technical SEO is the process of addressing the technical aspects of your website to improve SEO.

If your site has technical issues, then it doesn't matter how amazing your content is. Because some technical SEO issues can prevent your content from ranking well or even getting indexed.

Here are some examples of technical SEO issues that can affect rankings.