Senior Social Media Analyst

[fomayof928@mowline]

Unsurprisingly, having a separate strategy for each social network is hard. As more and more platforms join the chat, creating effective strategies for each of them is virtually impossible.
Olivia Jepson
This team structure gained popularity during a more stable era of netherlands b2b leads social; Since then, the landscape has evolved into a much more fluid space where platform dominance is no longer a given. With new platforms emerging and consumer preferences changing rapidly, assigning team members to specific networks can now result in gaps and redundancies.

Our experience revealed that a network-based social media team structure can create silos and gaps, particularly when a new network gains popularity (hello, Threads!). However, it still has potential as an interim structure for new teams developing a social media marketing strategy from the ground up.

The second most common team structure focuses on audience engagement goals and patterns, which can vary based on your industry or business size. The main categories include:

Awareness: Creating content that’s designed to boost brand visibility with new and existing audiences.
Engagement: Creating content and engaging with inbound messages (comments, DMs, etc.) with the goal of building community and increasing brand loyalty.
Customer Service: Managing customer service questions, requests or complaints to ensure they’re resolved in a timely manner.
Of course, these teams go beyond content creation. For instance, an awareness team might include a content creator, influencer marketing manager and performance analyst to ensure content stays relevant and valuable.