Analysis of consumer behavior leads companies to take different actions. Some change prices, others invest in even more extensive advertising, and others rework their product line. However, for a long-lasting effect, it is necessary to create a name, a brand, a recognizable designation.
In order for the consumer to choose you, focus on developing a certain approach. For example, sell inexpensively, affordably and in a wide variety, or sell elite skin care cosmetics made from natural ingredients. Follow the chosen directions so that buyers pay attention to you and begin to trust, choose, and get used to you. This is what turns a name into a brand.
Other tools for managing customer behavior
Marketing tool selections are overseas chinese in usa data compiled regularly. One of them was compiled by Inter Research magazine. The criterion was the possibility of using the technology during an economic downturn. So:
"Almost for nothing." The seller chooses an inexpensive popular product and sets a low price for, for example, every second item or for every 3 items. Information about the promotion is posted in all available media. There is an influx of customers who will definitely be interested in something else from the offered assortment. This is how the store increases revenue.
"Just for you!" This option increases loyalty and helps attract customers who have a bonus or discount card by entering some personal information for authorization. Inter Research magazine is confident that this method will work even in the most difficult periods for the company.
"Conditionally cheaper". A fairly common technique, in which the emphasis is placed on promotional items and the advertisement only mentions the maximum discount step. At the same time, prices for items with the previous price may not be indicated, which creates the impression that the bonus is spread over the entire shelf or display case, which makes the visitor choose more items.
Rational behavior helps a person to approach shopping planning thoughtfully. At the same time, the range of goods/services is growing every year, and it is becoming easier to evaluate them due to the spread of mobile devices and advertising in them. Marketers get more tools to manage consumer behavior. If a company approaches advertising competently, then the product invariably finds its buyer, and the buyer buys what he needed.