What is it for? Advertising in Telegram can be a very profitable undertaking, because this messenger currently has more than 300 thousand channels and a fairly large audience.
How to implement? Recently, Telegram has its own PR account, so there is no need to buy advertising through exchanges. Read our article to find out how to launch advertising in Telegram and what products to promote.
The article explains:
Distinctive features of advertising in Telegram
Pros and cons of advertising in Telegram
Types of advertising in Telegram
Preparing your own channel for advertising
Content requirements for advertising in Telegram
Algorithm for launching advertising from bloggers in Telegram
How to protect yourself from scammers when posting ads on Telegram
Launching advertising in Telegram through the exchange
Advertising in Telegram via advertising account
5 Scenarios for Using Neural Networks to Increase Website Conversion by 40%
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Distinctive features of advertising in Telegram
Created as a messenger for private communication, today Telegram has become a popular platform with which you can not only exchange messages, but also create chats, channels, and post various media files.
The priority is the text format of publications, since subscribers are primarily interested in the information itself. These are active users who take part in discussions. Unlike social networks, on this platform we are talking mainly about text advertising.
Online store in telegram-min
Source: shutterstock.com
Most often, advertising in what makes overseas chinese in australia data valuable asset Telegram looks like a small text, supplemented by one or two links and a photo, which serves more to attract attention. This format allows you to quickly see the audience's reaction and understand how many of your potential clients are there.
According to Epicstars, advertising in Telegram is most effective for certain product groups.
First of all, the services and information channels of Telegram itself.
Various offers from banks that are looking for an audience that approaches finances seriously and consciously. In particular, Alfa-Bank, Tinkoff and others.
Professional thematic services and services for specialists: marketers, advertisers, designers, copywriters, SMM, etc.
Educational platforms for design, programming, marketing, etc. The most famous of them are: SkillBox, Netology, GeekBrains.
Online English tutors, for example from SkyEng.
The above-mentioned topics are not limited to advertising that works well for the audience of this messenger. Whatever you do - car repair or breeding purebred dogs - Telegram can become a convenient platform for finding clients .
It is curious that even during the ban on the messenger, Radiofrequency Spectrum recorded active development of channels related to marketing, IT, cryptocurrency, darknet, investments and medicine. This suggests that the lion's share of Telegram users are people who are used to always moving forward and going beyond the limits.
Telegram is great for promoting both resources located in it (other channels, chats and bots) and external ones (applications, sites, etc.). Take into account that the vast majority of the audience uses smartphones. Therefore, for convenience, sites should have a mobile version.
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Alexander Kuleshov
Alexander Kuleshov
General Director of Sales Generator LLC
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