Branding vs. Marketing: What Each One Means for Your Business

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7 min. read
Matthew Gibbons
Matthew Gibbons
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Senior Data & Tech Writer
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Branding vs Marketing:
Branding is the process of creating a unique identity for a employment database or product, while marketing involves promoting and selling that brand to target audiences.

As you’ve worked to develop and expand your business, you’ve probably heard quite a few terms thrown around. You’ve no doubt learned the importance of marketing for making sales and driving revenue.

But you might also have heard the term branding. When looking at branding vs. marketing, you may think they’re the same. The truth is, though, they aren’t.

So, what is the difference between branding and marketing? What do each of those terms mean for your business? Keep reading for a full explanation of both terms and how they relate to one another.

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What is branding?
Branding is essentially the process of developing your company’s image and identity. Your brand is the face you present to the world. It’s what your audience pictures whenever they think of you.

Things that factor into your branding include:

Values
Tone (professional, friendly, elite, etc.)
Visual appearance (colors, design styles, etc.)
And more!
At the end of the day, the simplest way to think about branding is that it focuses on showcasing who you are.

What is marketing?
Marketing is the process of actively promoting your business to specific audiences. You focus on persuading potential customers to buy your products or use your services.