Customer loyalty

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How to form a habit for a certain product or service? This is described in detail in the book by Nir Eyal and Ryan Hoover, Hooked, which became a bestseller according to the Wall Street Journal. According to them, each hook begins with a trigger - a kind of call to action that determines the person's further behavior.

External and internal triggers are distinguished. The former indicate what action needs to be performed - "look", "put aside", "buy", etc. Internal triggers motivate users through emotions and associations stored in memory.

Involuntary consumption has a positive effect anhui mobile phone numbers database on the development of any business. The following advantages can be noted:

High customer loyalty is a whole complex of measures systematically applied in marketing. At the heart of any customer loyalty is the product, around which relationships with buyers and consumers of goods and services are built.

Customer loyalty

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Customers who choose a certain brand literally become its adherents. As a rule, their attitude to the habit-product is difficult to change later. Those who once fell in love with the iPhone do not want to accept the advantages of Samsung, whose owners assure them of exactly the same.

What do you know about the Dvorak keyboard layout (Russian equivalent - "Diktor") and would you risk switching to it? No! Because we are all used to using the qwerty layout patented for typewriters back in the 19th century.

Systematic purchasing
Until the customer switches to a competitor or stops using a particular product altogether, the manufacturer or supplier of the product will continue to make a profit.

Any regular customer has a high lifetime value, since all future relationships with them are tied to net income. Entrepreneurs are interested in long-term healthy relationships with their consumers.

A simple example is bank credit cards. Once you have established a relationship with a certain bank, you almost automatically become its client for a long time. In order to retain you, the bank offers all sorts of bonuses, cashbacks, etc.

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Flexibility in pricing
Formed demand for a habit-product allows changing the price upward without losing the customer base. Consumers tolerate price increases more easily because they feel dependent on the chosen product.

For example, Kaspersky Lab offers a trial version of antivirus protection for personal computers against Internet threats for free for 30 days. Then you will have to pay for using the product that has become familiar and necessary. Many computer game and software developers use the same method.