How does a digital marketing agency work?

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When talking about digital marketing agencies, it is common for people to think of those large advertising agency structures full of creative, media, customer service departments, among others.

But the current reality is quite different. Today we have digital marketing agencies that are very focused on strategic areas , or on unique solutions within the great universe that the digital environment provides.

There are even those that only serve a certain niche, such as accounting, medical, service providers, among others. In fact, data from the 2022 Digital Agency Panorama Survey , by Mlabs, shows that 37.4% of agencies reported having this direction as a business strategy.

And to explain how a digital marketing agency works in the self employed database model, we have prepared the article below. Check it out and get your questions answered!

Agencies in the past
In the past, advertising agencies were large structures with several departments. In fact, there are still some that follow this model, and they serve large business conglomerates.

But this model is increasingly falling into disuse, with the change in the way media is consumed, and especially due to the strengthening of digital marketing.

In fact, basically these agencies of the past, with video, editing, photography, media, creation departments, among others, were dismantled. And today, we see digital marketing agencies delivering solutions independently.

In the first decade of the 2000s, the first agencies focused on digital marketing began to emerge. They provided complete solutions, known as Full Service, which provided services such as:

Website Creation
Application Creation
Social Media Management
SEO Consulting
Media Campaign Management
Performance Campaign Management
Between others.
But again this model has been shrinking, mainly due to fragmentation and the increasing demand since digital marketing came into existence.

In other words, from large conglomerates, countless micro-agencies emerged focused on specific solutions for the digital market.