Online advertising beyond banners: Push Ads

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In an ever-changing digital environment, brands have traditionally relied on a variety of advertising strategies, such as banner ads, search ads, video ads, influencer marketing and social media.

While these methods have been effective in reaching certain segments of the audience, they often fail to reach large parts of the market and struggle to keep up with the demands of real-time interaction and enhanced user engagement.

The digital advertising toolbox, once considered comprehensive, is botim database a transformative shift, creating new opportunities to connect with untapped audiences at lower cost. Artificial intelligence is also entering the picture, with the potential to automate processes, including creative: images, copy, concepts – you name it. In short, the advertising landscape is evolving every year, and staying stagnant is not an option.

So why aren’t traditional methods cutting it anymore? We spoke to PPC (pay-per-click) and media buying experts to understand their motivations for expanding the range of advertising channels.

Why is it crucial to explore beyond conventional methods?
There are several factors that are reducing the effectiveness of your current advertising channels; let’s look at them in detail.

Finding new audiences is harder. The new user base is shrinking on conventional channels, driving up costs. Relying solely on these platforms makes it increasingly challenging to find new users for your product or brand.
Rising costs. Traditional digital advertising is becoming not only competitive, but also expensive. Brands are competing for the same audiences on the same channels, which increases auction and optimization costs. In addition, the time it takes to adjust campaigns is increasing, putting additional pressure on marketing resources.
Anna Avramova, Performance Team Leader, comments: “In any industry, there is no infinite audience. Companies offering services or products are growing faster than the number of potential consumers. Therefore, competition is intensifying every month; competitors are fighting for users’ attention and need to invest more and more to stay competitive.”