5 New Marketing Tools That Work Great During a Crisis

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During a crisis, consumers behave more cautiously, are more careful about large purchases. The client needs a lot of persuasion, to be led to boldly spend money on a product. It is during such a period that the most funds are spent on marketing and promotion.

In difficult economic times, remember three main principles:

1. Advertising returns can be measured.

2. Money on advertising must be spent cyprus mobile phone numbers database carefully in order to achieve clearly defined objectives.

3. You need to contact only target buyers, and not all possible ones.

Not all new marketing tools are used during a crisis. The main techniques that work are:

contextual advertising;

PR campaigns via smartphone;

targeted advertising in social media;

lead generation;

comprehensive (end-to-end) analytics.

There are many special programs for using these tools. They allow you to determine which audience is the target for the product, control and predict the behavior of a specific client.

Contextual advertising
This category of the newest marketing tools includes both search engine ads and website ads that sellers place using affiliate and teaser networks. The largest are Google Display Network and YAN (Yandex Advertising Network).

Contextual advertising

In a crisis, contextual advertising is the only tool whose budgets are growing. Analysis of the return on sites, different formats of material presentation - all this increases the effectiveness of this tool.

Most visitors to company websites come there through ads on thematic platforms. To achieve maximum results, these ads can be customized. Taking into account the specifics of the product, ads are placed on different platforms. For example, the promotion of cosmetics is organic on websites, forums, blogs, where female users actively discuss the topic of beauty.

Text and graphic blocks are another effective contextual advertising tool. A potential client sees them as soon as they land on a new site. They can click on the banner and instantly go to the organization's site. Text and graphic blocks are placed directly on sites or through partner networks.

Mobile marketing, or mobile
A new tool developed abroad is gradually being mastered in the Russian market. Advertisers in our country are gradually getting acquainted with key marketing tools through their smartphones: they are learning how to select an audience by device, geolocation, gender, age. Advertising campaigns are well predicted here. The number of people who can become their addressees is constantly growing.