The problem can arise if marketers do their job well and there is increased interest in the product, but there is not enough of the product in stock.
Clients will naturally be disappointed with such an attitude towards themselves and will no longer want to cooperate with this company. Profits are lost, and competitors will acquire new consumers, because the product that marketers described so well may end up on sale at other companies.
Conflict of Interest Between Sales and Marketing Departments in B2C
Marketing department activities are delayed
If the product is already in the benefit of our ios database stock and the marketing department has not yet started actively advertising it, it may remain unclaimed. The opportunity to announce a new product in advance is missed. Potential customers will simply go to competitors who announce that they have it.
For example, a large batch of teddy bears was delivered to a children's store. They were sold out in a month, and so the outlet orders the same amount again and actively advertises the delivery. This time, the toys may remain in the store: some have already been purchased and there is no need to buy them again, while others were bought from competitors at a time when the goods had not yet arrived at the outlet. In this case, there is an error in the interaction of departments. Marketing could have suggested whether these toys would be relevant next month. And sales specialists needed to delve deeper into the study of consumer sentiment.
If the marketing and sales departments do not work in harmony, the company loses a lot of money . Marketers should be informed about changes in prices for goods or services. Sales department employees, in turn, need to be given information about advertising events in order to understand what exactly and how influenced the increase or decrease in sales.
Due to the lack of close cooperation between departments, the following occurs:
the company is losing sales revenue on a daily basis;
management will be forced to allocate more funds to internal costs due to inefficient operation;
employees cannot find common ground, the atmosphere in the team will be constantly tense, etc.
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