To find out how things are going in the digital marketing sphere, Serpstat conducted a large-scale survey among industry experts. The results of the study allow us to take an objective look at the current situation and get a more or less reliable picture of what is happening.
How has the pandemic situation affected work and projects? Has everyone's sales dropped? What did most companies do to retain the maximum number of clients? indonesia telegram database The answers to these questions, as well as the most interesting figures and excerpts from the Serpstat study, are in our review article.
Before moving on to the results of the study, a little about the respondents.
A total of 4,511 people took part in the study . Mostly citizens of Ukraine and Russia aged 22 to 35 years. The total number of men was 62%, women - 38%.
Among them were specialists working in in-house teams (49%), agencies (31%), and freelancers (20%).
Based on the type of specialization, respondents were divided into the following profiles:
SEO specialists – 48%;
Digital marketers – 27%;
PPC specialists – 11%;
Content marketers – 6%;
SMM specialists – 5%;
Email marketers – 3%.
The level of competence of the participants was represented by the following categories:
Team lead/Head – 27%;
Senior – 23%;
Middle – 35%;
Junior – 15%.
The majority of respondents were fairly experienced representatives of the industry, with work experience ranging from one to 10 years or more.
How many specialists were laid off
The survey found little downsizing in the industry. Most companies (60%) retained all their employees and said they had no plans to cut staff. About a quarter did suffer some staff losses, and 8% planned to let some of their staff go if the situation does not stabilize soon.
What about salaries?
Salary cuts affected 40% of respondents. Another 9% reported that their companies were planning to cut salaries in the near future. Thus, in half of the companies, the level of wages remained at the same level.