Differences between Buzz Marketing and Viral Marketing

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The terms buzz marketing and viral marketing are often used by researchers and professionals today; however, it is worth noting that they are not the same, as each has a different definition and techniques.

Below are the details to clearly establish their differences:

Buzz Marketing

It refers to communication established from person to person as a result of viral marketing, aiming to generate awareness and get people to talk about what you want to promote.

Furthermore, it is part of one of the characteristics qatar whatsapp number database that make up Word of Mouth Marketing, since it seeks to generate conversations and positive comments regarding the brand. We can break down its approach as follows:

What is your goal? To establish communication between consumers.
What is being conveyed? Commercial messages that can be generated by both the company and consumers.
Who is the issuer? It can be the company or the consumer.
What is the established path? Consumer – Consumer.
What platform is used? Both the Internet and traditional media.
Buzz marketing is under the control of the consumer and viral marketing, being self-generated and transmitted by both.

There are two types:

Commercial: when leaders or experts give their opinion about the brand.
Non-commercial: when consumers spontaneously comment and share both the message and their experiences with the brand.