Their main objective is the one we have already mentioned, that is, to make the brand's message light for the consumer. Brands take advantage of the psychological potential of the word, which immediately relieves the customer and allows them to start working on the message received. Ultimately, the use of words to improve engagement, such as the word easy, will be done to find that psychological point that every marketing message must have . you try not to overwhelm them and simplify things for them, for this reason, it is essential to use words that help lighten the load and incorporate the client into your message. Easy on the web, from websites to landing pages and emails We have seen that the word easy can be very useful for your digital marketing strategy. For this reason, we are going to show you examples of its use on websites (in the form of a call to action or slogan), on landing pages and in email marketing: Easy on websites words to improve engagement: easy reading An example is the one presented by the Easy Reading Association .
This is an association that tries to make reading sports gambling email list more accessible to children and adults around the world. Its objective is to raise awareness of the benefits of reading for everyone. Examples such as those of Easy Reading are perfect for understanding how this word is used as a resource to attract users. its objective would be hidden and few would be able to identify what it does. On the other hand , by using the word easy in its name, it is possible to make the understanding of the brand's objective more accessible and thus the achievement of its goal . Easy on landing pages words to improve engagement: iberia facil Iberia is a clear example of a brand that uses easy in its landing pages. In this case, we are faced with an informative landing page, since it does not have a form that allows the client to convert.
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