While industry benchmarks can provide some insight into how your emails are performing, no one else in your industry is producing the same content as you or sending it to the same subscribers. Comparing your own email marketing metrics to those industry standards can give you context, but it’s more important to focus on improving your own email campaigns. By tracking the right email metrics, you can slowly make small changes and optimize your efforts. What are email marketing kpis? Email marketing kpis are key performance metrics that help you measure campaign performance.
By tracking metrics over time, you'll learn ebay data what type of content your audience responds to, allowing you to create more effective campaigns. Mailerlite has powerful campaign tracking features that you can use to get the insights you need. You can see all the metrics mentioned in this article on the campaign overview page and in the main dashboard. You can also view any date range and then access comparative reports to see how your campaign metrics have changed over a given period.
This allows you to see the exact impact that specific changes have on your strategy. Mailerlite dashboard comparison report mailerlite dashboard comparison report open rate email open rate measures the percentage of email recipients who open your campaign. If you have a high open rate, it indicates that your emails and subject lines are resonating with your target audience. In mailerlite, you can find campaign open rates in your sent folder , campaign reports , and dashboard.