According to a WebFX survey, the CPC for Instagram ads is between $0.00 and $0.25. Impressions cost slightly more, with 46% of companies paying between $0.00 and $4.00 CPM (cost-per-impression) per 1,000 impressions. Meanwhile, you can expect to spend around $0.03 to $0.08 in CPE (cost-per-engagement).
Data visualization with text that reads "how much does it cost to uk b2b leads advertise on instagram?" followed by three boxes highlighting the average CPC, CPM and CPE on Instagram.
Source: WebFX
Bazaarvoice found that the average conversion rate for top-performing brands on Instagram was 1%. During this analysis, it discovered a close relationship between reach and conversion rate.
Interestingly, it’s no longer just the brands with smaller followings that are boasting higher conversions. Brands having up to 100k followers did see higher-than-average conversions compared to last year (1.1% vs. 0.3%). And those with fewer than 10k followers still boast the highest conversion rate (1.3%), but not as much of a lead as last year (2.6%). However, brands having between 500k and 1 million followers had similar conversion rates as past years (0.7%).
Bar graph comparing the conversion rate of instagram accounts based on follower count.
Source: Bazaarvoice
Instagram Stories and Reels statistics
Instagram offers a wide range of content types to choose from, with Stories and Reels being popular options. Check out these Stories and Reels statistics to see how these formats are performing:
13. Brands see an average conversion rate of 1%
-
fomayof928@mowline
- Posts: 301
- Joined: Mon Dec 23, 2024 3:31 am