Ask buyers directly
This is another survey option that you need to work with constantly. For example, you can create a discussion on social networks on the topic of “Suggestions for improving the service.” Do not doubt that customers always have something to write. You can create a section on the website called “How can we become better.” This approach will allow you to achieve two goals at once: show concern for customers and achieve their loyalty, as well as get a lot of valuable information about the interests and problems of the audience.
However, do not overdo it - it is not your task to identify the problems of the entire population of the Earth. Work with the needs of your potential customers, do not deal with the difficulties of people interested in purchases in other areas.
You must have a clear idea of the age, gender, marital status, occupation, type of your customers, their loyalty level, what is more important to them when buying: impulse or needs, etc.
Common Mistakes in Identifying physician database Client Needs and Expectations
An incorrectly chosen approach to the client will not allow you to understand what exactly the visitor needs. If we are talking about a large company, then a mistake made when identifying the needs of the target audience can lead to irreparable consequences. In such cases, profit for the reporting period almost always decreases, and this causes a whole series of negative consequences for the business. When identifying the needs of the buyer, the seller can make the following mistakes:
Similar questions : Even if you are asking open-ended questions, they should use different styles.
Attempts to interrupt the client . This should never be allowed, even when the interlocutor is behaving tactlessly. He should be allowed to speak out and only then move on to working out objections.
Mistakes in identifying customer needs
Empty talk . Newcomers to sales are usually afraid of appearing impolite, so they listen to customer stories that do not provide information to identify needs.
Incorrectly constructed dialogue . In this case, the conversation cannot continue, and the client simply leaves.
Salesperson's monologue . The sales manager must find out what the interlocutor wants, and for this it is necessary not only to speak, but also to listen. Ideally, both interlocutors participate in the communication equally.
Identifying one need . Every need is followed by others related to the first. The more you can find out, the higher your sales will be.
There is a time imbalance between identifying needs and describing the product itself . That is, the seller does not have time to understand why a person came to the store, but already begins the sales stage.
Download a useful document on the topic:
Checklist: How to Achieve Your Goals in Negotiations with Client