Characteristics and examples of the pull type

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On the other hand, you need to be careful because if you get the timing wrong, you may be disliked. [Specific examples of push type] Conduct cold calls to target companies and potential customers Send an email to the contact form of the target company Make sales calls to contacts of targeted companies Distribute flyers to potential customers Run a TV commercial to increase awareness Characteristics and examples of the pull type The pull model is a customer-driven method of acquiring customers in which you wait for inquiries from users regarding information about your company's products and services.


For example, pull-type techniques include making japan telegram data sales calls to potential customers who have downloaded materials from an Internet search, or making sales calls to potential customers who have attended a seminar. Since you can approach the user (potential customer) after making an inquiry, it is easy to close a deal, but since you cannot take any action without an inquiry, be aware that it will take time to see results. [Specific examples of pull type] Communicate an overview of your products and services to potential customers who inquire through internet searches Communicate your company's benefits to potential customers who have downloaded materials from your owned media Conduct interviews with potential customers who have made inquiries from listing ads Conduct sales and closings with potential customers who attended the seminar Present quotations for products and services to potential customers visiting the showroom As you can see, the timing and methods of sales are completely different between push and pull types.


Also, the costs and success rates vary depending on the measures, so choose the appropriate method depending on your company's services and timing. The article below also introduces the costs and conversion rates of each option, so please read it if you are interested. Also check out this article Introducing two ways to acquire new customers! Find the method that suits your company \Why not use your owned media to acquire new customers? / 4 steps to acquiring new customers Here are 4 steps to acquiring new customers: Let's take a look at each one.