After reading it, you will learn how to use different fonts, colors and visual effects, how to work with slides in such a way that clients during presentations are so interested that they learn all the material. In addition to direct instructions for action, the book provides links to useful sites, additional literature and video tutorials.
Robert Cialdini, "The Psychology of Influence"
The book is rightfully considered moj database a classic of business literature. It will be most useful for a newcomer to sales who has not yet developed an understanding of the stages of sales. After reading this book, you will understand what makes people act one way or another. You will learn what techniques can be used to achieve the desired result during negotiations, when implementing sales stages by phone or in a store.
The author clearly explains that a person can do a lot when under the influence of an external stimulus, even if it is contrary to his interests, and how to protect himself in this situation.
Alexey Slobodanyuk, "Deal Navigator. Strategic Sales Practice from A to... A"
The book tells how to organize work with corporate clients in the B2B segment. According to the author, each deal is individual, just like the people who conclude it. But at the same time, there are some general rules with the help of which successful sales can be made not accidental, but natural. Alexey Slobodanyuk is not just an author, but also a business trainer who conducts seminars and trainings, during which he teaches the art of effective sales. The book popularly tells about all the questions that arise at different stages of implementation. It will be of greatest benefit to sales managers and their leaders.
Any human work will eventually be systematized, broken down into components, and data about this will become available on the Internet. The same situation is in the sales sphere: the art of the chosen ones is gradually becoming available for study by everyone. Anyone who uses a sales system in their work can choose a different number of stages for themselves. It is important to learn to go through them sequentially, and then luck will definitely accompany you.