Advertising spending is expected to grow by 8.2% in 2024. Analysts highlight the sectors that are planning the largest increase in investment next year. The highest is expected in the financial services sector (11.5%), followed by technology and electronics (11.3%) and pharmaceuticals and healthcare (11.0%). These are usually the big players in the TV PR market.
However, PR spending by retail, which is the largest advertiser (accounting for 11.1% of the global PR budget), will not grow. WARC analysts attribute this to pressure on consumers in North America and Europe due to high inflation, which is holding back investment growth in this sector. Interestingly, the most impressive growth in advertising investment in 2024 is expected from politicians (503.9%). This is due to the upcoming elections in the US, which stimulates a significant increase in the budget for political PR.
Frequently Asked Questions cash app database About Advertising in 2024
Marketing and advertising are constantly evolving and are subject to the influence of new technologies, changes in the socio-cultural environment and shifts in consumer preferences. This highlights the impossibility of stagnation in these areas, as they are constantly adapting to the dynamics of the modern world.
What is emotional marketing and what is its importance in the context of development in 2024?
This type of marketing seeks to establish a deep connection between the brand and the customer by evoking positive emotions and sensations. It is not just about satisfying needs, but also about creating sensory connections with the brand in consumers.
With the help of artificial intelligence, companies can analyze customer emotions to create personalized and more emotionally meaningful marketing strategies in advertising in 2024.
Why is it important to use analytics tools in online PR?
Effective study of digital marketing results includes analysis of key goals of its implementation and evaluation of their achievement. One of the most effective ways is to use various digital analytics tools for this.
Statistics show that so-called fundamental measurement methods are gaining popularity. These include marketing dashboards that display relevant marketing metrics in real time, as well as standard traffic tracking methods such as UTM tags and analytics tools for studying data on websites.
What role will privacy play in marketing next year?
With consumer concerns about the privacy of their personal data rising to 83%, marketers will focus on practices that emphasize data protection: transparent collection, explicit consent f