Video content is strengthening its position in marketing, becoming a key tool for attracting and retaining audience attention.
A Wyzowl report found that in 2020, 86% of companies were already using video in their marketing, with 93% seeing an increase in conversions, traffic, and sales thanks to the format.
By 2024, such content will continue to dominate advertising and marketing strategies, standing out with specific formats and channels to effectively reach audiences. Short vertical videos, such as YT Shorts and VK Clips, are enjoying great success and are actively developing YouTube channels and VKontakte pages, respectively. Interactive videos, such as 360-degree, virtual and augmented reality, are also in development.
How does this affect your business:
Incorporate video content into your teacher database marketing strategy by experimenting with different formats and platforms for publishing. Create a variety of videos, including educational, entertaining, informative, and sales videos.
Adapt videos to different audiences and platforms. Think about formats, style and tone, duration, corresponding to each platform and target audience. Experiment with new technologies, such as virtual and augmented reality.
Analyze video marketing results. Track various metrics to evaluate the effectiveness of your strategy. Using videos in website articles also significantly improves behavioral indicators and affects SEO KPIs.
The importance of social responsibility continues to grow
Social responsibility of business, focusing on taking into account the interests of society and the environment, is gaining great importance in the minds of consumers. They tend to support companies that share their values and quickly solve current problems.
According to Nielsen, 81% of customers believe that businesses should contribute to improving the environment. Analytics from Accenture claim that 62% of people prefer to buy products and services from companies that are explicit about social and environmental issues.
In 2024, social responsibility will become an even more important factor in advertising, as target audiences increasingly demand more transparency, ethics and sustainability from companies.
How to use social responsibility to grow your business:
Define your social mission and goals by choosing an issue that is close to your business and audience.
Use marketing to highlight your social responsibility: share information about your actions, participate in socially significant projects, collaborate with non-profit organizations.
Be consistent and honest, avoiding exaggeration or lies about your contribution to solving social problems. Respect the rights and interests of all stakeholders: clients, partners, employees.
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