Find missed opportunities using the Organic Research tool

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Many marketers don't pay attention to the "People Also Asked" box, and that means it's an opportunity for you to gain a competitive advantage. To learn how to take advantage of these opportunities for your website, read our study on How to Maximize SEO Opportunities in the "People Also Asked" box . The general approach to achieve this functionality is: Get an overview of existing SERP features for your target keywords with Semrush Position Tracking tool and filter by “People Also Asked” to understand your opportunities.

Identify queries you already rank for but aren't generating results in the question box. Brainstorm content ideas to target your question box results with the Keyword Overview tool . Make sure your page text answers a specific user list of guyana consumer email query from an SEO perspective using Semrush's SEO Writing Assistant . 6. Steal your competitors' broken backlinks We've already talked about how difficult it can be to build quality backlinks, but one great tactic you can use is a variation of broken link building .


While this tactic typically relies on finding broken links, creating content that fits the link, and finding a new link to your site (rather than the dead one), there is another option you can use to give yourself an edge: finding links to the 404 pages of your competitors’ websites. Enter your competitor's domain into Semrush Backlink Analytics tool, go to the Indexed Pages tab and tick the "Inaccessible Pages" box. img-semblog These are pages that return a 4XX error and, therefore, do not acquire PageRank through links pointing to them.