But with the ease of buying comes

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Since its launch, TikTok Shop has seen explosive growth, with one in three daily TikTok users having used the feature. Unparalleled accessibility for brands to shop for consumers has changed the way users engage with the app. TikTok’s algorithm means brands can easily showcase their products to their key demographics, and customers can purchase products in seconds.



But with the ease of buying comes marketing fatigue. Enter: de- singapore business fax list . Some have concluded that the removal of influencers could be a direct counter-trend to the #TikTokMadeMeBuyIt hashtag, which could also be attributed to a rise in impulse buying on the app. Many people post videos reviewing products that TikTok encourages them to buy, which in turn inspires others to buy the same product.



Brand Observation Image Is de-influence a threat to brands? TikTok reports that 28% of users say the app inspires impulse purchases, more than any other platform. While this is great for brands looking to sell on TikTok, it’s worth noting that influencer removal could break the cycle. People are increasingly placing a premium on slow purchases, looking for quality products rather than quick purchases.