What is the most concise and descriptive way to promote the linked page?

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This is because human users, as well as Google, read anchor texts to understand what web pages are about. When choosing the words to use, think about what would sound most natural. You should consider that, just like with content, there is a fine line between optimizing for meaningful keywords and adding too many keywords. Here is an example of anchor text that tells users what type of page they will find once they click on the link: anchor text linking to another page In this example, the user is already reading an article about crochet.


If they click on the anchor text "abbreviation" in the context of the article, it makes sense to direct them to an article about common crochet abbreviations. Don't over-optimize your anchor text There are no guidelines on the list of greece consumer email length of the anchor text, but it is best to keep it as concise as possible. We recommend no more than five words. Remember: Google may look down on too much exact match anchor text. For best results, use a mix of different types of anchor text – this will make your content appear much more natural.


When choosing an anchor text, ask yourself two questions: Would users expect to land on the linked page after clicking on this anchor text? Google gives us an example of what keyword stuffing and over-optimized anchor text looks like: img-semblog Linking at every opportunity makes your website look like a spammy site. Instead of writing with links in mind, create interesting and valuable content first and then add your links where appropriate.