Define your ICP (ideal customer profile) ‍

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​​who they are.

An ideal customer profile (ICP) helps you understand your customers and optimize your marketing accordingly.

Here are some key things typically included in an ICP:

Demographics: Age, location, income level, etc., of the target customer.
Professional information: job title, industry, company size, responsibilities.
Challenges/pain points: What chief vice president marketing officer email list challenges are they trying to solve?
Purchasing process: Who's involved in the buying decision, and what's their budget?
Preferred communication channels: How do they like to be contacted? Through email, phone, or in person?
At lemlist, we've created an ICP generator that generates three different buyer personas. It uses AI to do this for you in just a few clicks.

Where does your ideal customer hang out?
Now you have your ideal customer profile ready; it's time to figure out where to find them.

Part of this work was probably done when defining your ideal customer.

If you have a B2C business, you will probably find your audience on social media platforms.

For B2B, you may need to use other channels like cold calling, cold emailing, or through paid ads.

Since you're focusing on lead quality over quantity, you want laser focus on the exact channels where your ideal customer hangs out.

If you take a broader approach than that, you'll no longer practice targeted selling, and your conversion rate will likely drop.