Make brand trips about more than the destination

[shaownhasan]

Despite a few botched brand trips, marketers laos business email list shouldn’t write off these activations completely. Nor should you assume that intercontinental flights and opulent swag bags are prerequisites for hosting a successful one.

“The future of influencer marketing is about community building,” says Ponce. “Trips are a way to take care of your influencer partners (so that they’ll take care of you).”

Brand trips exist on a spectrum, not a rigid script. Regardless of your business size or industry, brand trips could be a powerful way to reward your communities and enhance your brand perception. By staying true to your company’s values and audience throughout the planning process, trips can create lasting memories and long-term meaning.


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