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Contents
1 What is relationship marketing? Definition
1.1 Another important consideration about Relationship Marketing
2 Origin and importance of relational marketing
2.1 Importance of relational marketing
3 How to do relational marketing? Characteristics
3.1
3.2 1. Create a database of real and potential clients
3.3 2. Segmentation, a fundamental aspect of relational colombia whatsapp resource marketing
3.4 3. Adaptation of messages
3.5 4. Interaction
4 Relationship marketing examples, success stories
4.1 Iberia
4.2 Converse
4.3 Starbucks
4.4 Coca Cola
5 How to add value to your brand through relational marketing?
5.1 Email Marketing
5.2 Social media monitoring
5.3 A detail to keep in mind
5.4 Surveys
5.5 Customer service
5.6 Loyalty programs
5.7 Rewards Programs
6 Conclusion on Relationship Marketing
6.1 Let's recap…
One thing that companies are very clear about is that their customers like to be well looked after and feel special. This is what leads them to provide such a positive experience that it encourages that consumer not only to become a loyal customer of that product, but also to acquire other solutions from the same company, even to the point of being a true promoter of the brand. This purchasing experience is known as relational marketing.
The prospects for possible outcomes are so encouraging that companies are putting so much effort into creating these types of experiences. But do these types of actions really bring financial benefits?
Well, the answer is yes. Because all this effort is not done at random, it is the product of a strategy known as Relationship Marketing.
A technique so complete that it goes far beyond just creating good experiences and getting customers. It is a business strategy that revolves around the customer , since their opinion is decisive in guiding the strategy.
So all actions, both marketing and the different departments that make up the company, must be focused on satisfying and delighting them.
This is a business strategy in which everything revolves around the customer, whose opinion is decisive in guiding the strategy.
Therefore, immediate results are not sought. Actions will be focused on creating long-term relationships that are stable and mature.
Relationships in which both parties obtain benefits and positive results . An exchange based on commitment: quality sales and satisfied customers. This can only be achieved in the long term and by working day by day.
Next, we will delve into what relationship marketing is, what it is used for, how to apply it and whether, in the end, it is worth it.