100 Powerful Video Marketing Statistics You Should Know for 2025

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There are many reasons to add video to your company’s marketing plan. Whether it’s the likelihood that you end up higher in Google results or the high possibility of increased conversion rates, online video has impressive effects on the returns of your online marketing initiatives.

Still, maybe you aren’t totally convinced yet. If that’s the case, though, all you have to do is take a look at the stats. On this page, we’ve taken the time to compile 100 impactful video marketing stats for 2025. We’ve divided these stats up across nine different sections:

What is the online impact of video?
How do businesses view video marketing?
How do online users view video marketing?
What types of videos do marketers create?
How are businesses creating videos?
How much do businesses invest in video marketing?
Which social media platforms are best for video marketing?
What kinds of results does video marketing drive?
What are some best practices for video marketing?
Keep reading to find out more about the impact of video rich people database and why it can benefit your business. Then subscribe to Revenue Weekly — our email newsletter — to have more digital marketing tips delivered straight to your inbox!

What is the online impact of video?
Let’s start by looking at 16 statistics that explore the impact of video content on the Internet. This isn’t limited to marketing videos, specifically, but applies to videos of all shapes and sizes.

A third of all online activity is spent watching video content.
100 million Internet users watch a video online every day.
55% of people watch online videos every day.
Over 1 billion hours of video content are watched on YouTube each day.
More than 92% of all Internet users across the world watch videos online every week.
On average, people watch 17 hours’ worth of video content every week.
More than 90% of consumers between the ages 12 and 44 qualify as digital video viewers.
There are more than 244 million online video viewers in the United States.
Online video content currently has a worldwide audience reach of 92.3%.
65% of users identify YouTube as their preferred channel for viewing video content.
Over 75% of all online videos are viewed on mobile devices.
92% of the people who view videos on mobile devices will end up sharing videos with others.
75% of users prefer watching videos in a horizontal format, compared to only 25% who prefer a vertical format.
80% of users will click away from a video if it starts to buffer or load slowly.
92% of users watch videos with the sound off.
Users typically retain 95% of the info presented in a video, but they only retain 10% when they read it in text-based content.