Why are there no guarantees? You are experts, aren’t you?

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TOP 3 or I'll find another company!
Almost every SEO specialist sooner or later was given the task of promoting a website to the TOP 3. From the point of view of a client who has never encountered promotion, such a goal may seem very logical. He pays money, and he wants the maximum result. The clickability of the first links in organic search results is much higher, which has been repeatedly proven by CTR studies. Why taking such positions into account in KPI will negatively affect both the company promoting the resource and the client, we will discuss in this article.

TOP 3 results

Example of TOP 3 output

SEO does not promise TOP 3

During my time working in this industry, I can comoros company email list say from my own experience that no serious SEO specialist will give you a guarantee of being in the TOP 3. There is no exact formula by which you can 100% advance to the first lines of search. Especially if the promoted query is very competitive.

Why are such desires not profitable for the company? The answer is very simple - any business depends on profit and KPI development. If a specialist receives basic payment only for TOP 3, then most likely he will receive almost nothing. But the company must pay wages, therefore, it will incur losses.

Let's look at the situation objectively, no one wants to work at a loss. Therefore, most likely, there will be several solutions to such a request:

You will be refused;
You will be deceived;
A whole performance will be unfolded before you, resorting to tricks and gimmicks. For example, they will promote you at such a low frequency that even TOP 1 will bring zero results or they will collect a branded core.