As studies show, about 53% of domestic organizations decide to copy market practices when implementing digital technologies. On the one hand, this approach is quite justified. Why reinvent the wheel? But it is worth considering that even in very similar businesses, the effectiveness of some digital tools may vary. This indicator depends on a number of factors.
For example, in 2019, the international consulting company Columbus set itself the task of moving advertising online. This was necessary to promote a tool skype data package for automating warehouse processes. The company chose a popular method: a PR campaign on a social network in connection with Black Friday. But the management did not take into account a number of business features. The campaign did not achieve even half of the desired results. The organization worked on the mistakes and after some time formed its own digital promotion strategy.
Frequently Asked Questions About Digital Transformation Strategy
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What is digitalization of management?
This is the implementation of technological solutions in the management systems of the organization. The main task is to optimize and automate its processes. For example, a company implements electronic document management systems, ERP and CRM services.
What happens during the digitalization of procedures?
During digitalization, the process is transformed using IT systems. For example, a bank implements an automated platform for preliminary approval and calculation of loans. As a result, algorithms analyze information about a person and make a preliminary decision on certain lending conditions.
Are there any examples of successful digital transformation?
One of the most striking examples of digital transformation in Russia is the implementation of farm management systems by the Steppe agroholding. We are talking about a farm management system through a cloud service that allows monitoring the operation of equipment and the condition of fields. Many domestic enterprises involved in petrochemistry use APC systems (advanced process control). They are able to control not only individual processes, but the production of a digital enterprise as a whole. It is safe to say that the Russian financial sector is a pioneer in the digitalization of business processes.
A digital transformation strategy increases the chances of successfully implementing digital products and technologies in business. A company must take into account its own characteristics and the specifics of the market in order to formulate an optimal solution. The ideal option is to work together with a partner who knows the business problems and understands how to solve them.