For example, let's say you're at the grocery store and you're faced with two identical packages of hamburger meat, except that one package says "90% fat-free" and the other package says "10% fat." Logically, they are the same, but you think of them differently. 90% fat-free sounds like a healthy option that you can safely eat, while 10% fat sounds like it's unhealthy algeria email list and needs to be avoided, even though they are the same meat.
This example shows how saying the same thing in different ways can affect our decisions. The problem isn't always the product or the pricing. Sometimes it’s just messaging. Changing the framework can make a big difference while keeping the actual product the same.
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Marketers should be aware of negative versus positive framing. Tiny reframing takes advantage of how our brains work. They drive people toward the behaviors and mindsets we want.