Determine what percentage of total purchases this figure represents. Analyze the frequency and duration of visits, the products sold, and their prices. Find out which products are the most popular, and then focus on them when forecasting new customers. If positioning metrics vary greatly across product categories, develop a sales plan for each.
Always strive to expand your base. According to experts, all business depends on regular customers. This means that a special loyalty program needs to be implemented for them. The exception is companies focused on one-time sales.
Investing in attracting new customers
This means sponsoring promotions or entertainment that can attract a large number of new customers. Predict their number and conversion rate. In many cases, this number is an average percentage and for retail, it ranges from 5-20%. This formula can be applied to the reverse calculation.
Setting realistic goals
Of course, this requires careful moj data package analysis of all available data. If you have completed the previous steps, you already have all the information you need to develop an effective sales plan. Let's say you have studied last year's data and concluded that revenue will increase by 30% this year. Use these numbers as the basis for your plan and compare the goals in your plan with the goals of the business as a whole.
Setting realistic goals
Discussing the plan with the team
Give employees a chance to speak up. They may have something worthwhile to suggest as an addition, such as a new method for evaluating the achievement of planned results, conditions for rewards and punishments. Clarify deadlines and break the entire sales plan into quarters, months, weeks and days to remind employees of short-term distances.
Budgeting
Consider all upcoming expenses such as advertising, employee training (to improve skills), bonuses, communication and supplies.
Process control
The result of the entire team's work depends on the manager's involvement in the work process and his effective control. It is necessary to properly motivate employees and organize coordinated joint activities. No one will take the sales plan seriously if it is a mere formality or if the system of rewards and punishments has no real effect. Managers can work effectively only if they see the correct attitude of their superiors to their work.
How to achieve multiple growth in traffic and sales from your website?
Alexey Boyarkin
Dmitry Svistunov
Head of SEO and Development
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I have always been concerned about the issue of moving to a fundamentally new level. So that the indicators would grow not by 2 or 3 times, but by several orders of magnitude. From a thousand visits to ten thousand or from ten thousand to a hundred thousand, if we are talking about a website, for example.
And I know that such leaps are always the result of painstaking work in five areas:
Technical condition of the site.
SEO.
Collection of site semantics.
Creating useful content.
Working on conversion.
And at the same time, every manager needs an increase in sales and the number of applications from the site at the moment.
To get this growth, download our step-by-step template for increasing sales from the site:
Download template