In modern conditions, obtaining a stable income from tourism is impossible without the widespread introduction of digital technologies. Now the activities of travel companies are entirely built on online sales.
Working with messengers and using chatbots
Interaction between a travel agency and a client is increasingly carried out through popular messengers (WhatsApp, Viber, Telegram). By mid-2020, well-known tour operators stopped receiving calls by employees and began using chatbots that allow them to answer buyers' questions at any time.
Nowadays, e-mail is only needed for sending documents.
Mobile first
The largest search engine home owner data package Google has begun implementing a new site ranking algorithm that takes into account the optimization of web page content for mobile devices. Many business owners have not paid attention to this important innovation.
It is worth checking the analytics data and identifying the part of the audience that views your site via a smartphone or tablet. The standard value of this indicator is from 40%. In other words, if there is no mobile version of the site, you are missing a significant part of visitors.
Personalization of Marketing
Unfortunately, this tool is often ignored by travel agencies.
Although it can be of great benefit. Let's say you have a CRM installed and you periodically send out news about last minute tours, promotions or discounts. Along with this, the client base allows you to create personalized mailings.
Marketing tools in tourism
For example, you can send special offers for the client's birthday; if you have school-age children, offers for vacation trips are relevant. Such messages are much more likely to elicit a response from the recipient.
Honest advertising
The worst thing that can happen to a tourist is when his plans are not realized. Especially if the client is "in the clouds" and the company tends to embellish reality. When there is a tough confrontation on the market, you can find regular customers only if you provide reliable information about the product. Giving yourself an inflated assessment, as well as concealing essential points, is absolutely unacceptable.
Visualization effect
Video materials are becoming increasingly popular. A short video can replace a detailed description of a product. The video should contain an interesting story from the first person, evoke positive emotions in users. For the best effect, use live broadcasts, expert recommendations and real impressions from trips.
The tourism industry has undergone radical changes in the transition to the digital era. Tourism marketing is also impossible without the use of digital technologies. It is necessary not only to develop your own website, but also to organize groups in social networks, and to engage in the placement of content.
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