Generally speaking, a Google Ads account is composed of multiple campaigns. Under each campaign, you can set up countless ad groups, and under each ad group, you can set up countless keywords and slogans .
Google Ads Ad Group Mind Map
As mentioned above, the ranking algorithm of Google ad space is cost per click * ad quality score. Regardless of whether Google uses a two-price bidding model or a one-price bidding model to bid, the ad quality score is necessary to be examined, and this cannot be solved simply by spending money.
Therefore, if you want to improve your ad ranking, the keywords you jamaica b2b leads choose must be strongly relevant to the user's intent .
If a user searches for "women's plush hats", and the keywords in the ad group are too broad, such as "cartoon plush hats", "stewardess hats", "berets" ...
If the traffic is not accurate, the ROI will be low.
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I would like to remind you that if you are not very familiar with Google Ads, when you first set keywords, try not to choose broad match; also, add negative words frequently; do not have too many slogans, and try not to exceed six .
The most important point is that you must do preliminary keyword research if possible, even if it means just taking the time to see how your competitors set it up .
The key point is the expression
Recommend several keyword screening tools:
1. Keyword Discovery
Keyword Tool
Simply put, after a Google user searches for a keyword, the page displays the advertiser's ad, which is ranked in the top three on the first page because of the high keyword matching degree. Users are interested and choose to click in, which is the key to determining whether the potential customer can "become a regular customer". For users who click in, the landing page has a more direct experience.
If you are doing B2B, how do you retain customers and get inquiries after users enter your landing page?
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1. Benefits of the product. Since users choose to click on the ad, it at least means that the user has a preliminary interest in our ad, and the ad description meets the user's needs. So we need to reflect our product on this landing page. What benefits can the product bring to users?
Especially for buyers, they usually pay attention to the company's products, prices, minimum order quantity, payment methods, etc. These important factors that determine whether customers send inquiries should be reasonably reflected on the landing page.
2. Case studies and reviews . If your company has relevant successful cases or positive reviews from customers you have served before, use them appropriately and make them one of your bargaining chips to win a new customer. After all, people are more easily influenced by objective things.
3. Advantages in service . To be frank, if two companies' products meet the needs of buyers and the conditions in all aspects are similar, then details determine success or failure. A series of simple and professional service processes can win the favor of buyers.
Of course, there are more details to pay attention to on the landing page than what we have mentioned today, especially the relevance of the content of the landing page and the keywords. It can be said that relevance is a point that cannot be ignored when doing a good job on Google search ads. Only when this is done well can it help to obtain high-quality inquiries and improve conversion rates!
It is not easy to thoroughly understand the precautions for placing Google ads. There is a lot of knowledge involved! That’s all I’m going to share with you today. If you have anything else you need to know about Google ads, please leave a comment.
How to improve your conversion rate on your landing page?
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