How to Recover Abandoned Carts in WooCommerce

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How to Recover Abandoned Carts in WooCommerce
Generally speaking, when a customer adds a product from your WooCommerce store to their cart, they will purchase it shortly thereafter. Unfortunately, this isn’t always the case. Sometimes customers add items to their carts and then leave your site, going days, weeks, or even months without completing their purchase.

This is where abandoned cart recovery comes in. This cameroon phone number data reminds customers of the items they left behind and encourages them to return to your store and complete checkout. With the right strategies, you can capitalize on the lead generation you have already done rather than losing potential customers.

This guide will tell you more about what abandoned carts are and how you can use them to attract customers back. We will also share eight plugins that can help you start the abandoned cart recovery process in WooCommerce.

Let's get started!

Table of Contents view
What is an abandoned cart?
In short, an abandoned cart is the result of a customer visiting your online store, adding one or more products to their virtual cart, and then leaving without making a purchase. It can also refer to situations where customers add items to their carts and then go an extended period of time without checking out, even though they aren’t technically leaving your site.

While abandoned carts are obviously not ideal, they are not the worst thing that could happen. After all, you have already done the hard work of attracting visitors to your store and getting them interested in your products. All you need to do now is encourage them to follow the checkout process.

This is where abandoned carts become useful tools instead of annoyances . They are opportunities to secure more sales, without having to start from the beginning of the process. Instead, you can re-engage customers who have abandoned their carts with a few simple techniques.

Why do users abandon their carts?
The key to getting your prospects to stop abandoning their carts is to understand why they abandon their carts in the first place. While there are a variety of reasons why consumers might abandon their carts, research indicates that 63% of shoppers cite shipping costs as a primary factor. This could be due to unexpected fees or higher costs than they expected. Other common reasons shoppers abandon their carts include:

Forced account creation before checkout
Payment Security Issues
Long or confusing payment process
Unexpected (real world) distractions
Lack of payment options
Complicated return policy
Poor mobile payment experience
Additionally, it has been found that different industries experience different rates of cart abandonment. Furthermore, if you look at abandonment rates on mobile devices , you will see that they tend to be higher than any other type of device.

Ultimately, the checkout process is a multi-step process that unfortunately provides many opportunities for consumers to become frustrated or change their minds. Some of these situations are not easily resolved—you can’t prevent a shopper from being distracted by a nosy friend, for example. But many of these reasons for cart abandonment can be addressed.

How to Recover Abandoned Carts (5 Methods)
Some level of cart abandonment is inevitable for an online store. Fortunately, there are several ways you can use to win back some of those customers and keep them coming back. Let's take a look at five key techniques you may want to implement for your WooCommerce store.

1. Offer free or discounted shipping
As mentioned above, shipping costs are the number one reason online shoppers abandon their carts at checkout.

If your margins support it, offer free or discounted shipping (bonus tip: create a minimum order threshold to receive free shipping to increase your average order value).

2. Allow guest checkout
Forced account creation often discourages shoppers from completing checkout. Allowing guest checkouts will likely reduce abandonment. If account numbers are really important to your business, offer an incentive after checkout for account creation, such as a free digital download or expedited shipping.