Whatever it is, it's your competitive advantage.

[shaownhasane]

Unique Selling Proposition (USP)
Your USP is the unique quality that separates your product or service from everyone else’s. Maybe your product is faster, cheaper, more efficient, more durable, etc.


It is essential that you make your USP known when bolivia phone data writing copy, otherwise your target audience has no reason to choose your product over your competitors.

So before you start writing, define exactly what your USP is.

Explain exactly what makes your product better and how it will improve your customers' lives in ways that no other competing product can.

Credibility, trust and testimonials
Have you ever had someone try to sell you something and you immediately wanted to walk away from them? Me too. Have you ever read something and the first word that came to mind was “ slimy ,” or “ banana salesman ,” or something like that?

There's a good reason you felt this way.

It's because both that person and their writing had absolutely NO credibility . You knew right away that you couldn't trust them and wanted nothing to do with them or what they were selling.

This perception is something you want to avoid when writing copy.

Trust and credibility are the foundation for establishing a real relationship with a customer.