There are several types of keywords

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Why? Well, many times searches performed by users involve benin phone data more than one word. In fact, many times people use multiple words or phrases in an attempt to find the best results online.


Short tail

Short-tail keywords, also known as “head keywords,” are short (three words or less). They typically have a high search volume and are highly competitive. These keywords also have a general search intent. Therefore, when implementing short-tail keywords, prior keyword research is extremely important. An example of a short-tail keyword is “Milan.”

Long tail

The alternative to short-tail keywords are long-tail keywords . Typically, long-tail keywords are made up of three or more words. These searches are more specific than short-tail keywords and have a lower search volume .

However, these keywords provide vital information about search intent and are often less competitive than short-tail keywords. An example of a long-tail keyword is “Ristorante Milano Corso Buenos Aires”.

In this case, the user's intent is very clear.

In the short term

Also known as “new keywords,” short-term keywords are trendier than the other types of keywords listed here. These keywords and their use depends on the type of business. Using short-term keywords allows you to focus on what’s trending in culture or news at the moment. Ultimately, you can see a spike in traffic from implementing these keywords.

However, it is important to note that there is usually a dramatic drop in traffic after that initial spike. For reference, an example of a short-term keyword is “ La Casa de Papel Serie 1. ”

The long-term keywords