What is it about? Segmentation of the target audience (TA) is necessary to increase the effectiveness of advertising, reduce expenses on marketing activities, improve the product and communication with clients.
What to pay attention to? Segmentation is based on certain criteria: demo-, geo- and psychographic, behavioral and social. The importance of these factors varies depending on the business area.
In this article:
The essence of target audience segmentation
Target Audience Segmentation Criteria
Methods of target wuhan phone data audience segmentation
Stages of target audience segmentation
Segmenting the target audience using Yandex.Metrica
What to do after segmenting your target audience
Mistakes in target audience segmentation
Frequently asked questions about target audience segmentation
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The essence of target audience segmentation
It is carried out by distributing current and potential clients into heterogeneous groups (segments) based on many similar features. When classifying the target audience, age, gender, individual characteristics, socio-economic status and other qualities of users are taken into account.
The essence of target audience segmentation
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What is the purpose of customer segmentation for an organization:
Strengthening loyalty . The more detailed a company defines segments, the more accurately the needs of customers are taken into account and the more successful personalized interactions are set up. Users receive positive impressions and rate the company highly.
Effective advertising strategies . Breaking down the target audience into segments allows you to accurately determine the needs of the target audience. And at the same time, eliminate random actions when launching PR campaigns aimed at universality in order to try to guess the preferences of customers. With correctly defined segments, product promotion goes faster, because the business does not assume, but precisely provides the required product to the interested target audience.
Reduced marketing costs . Segmentation of the target audience brings economic benefits, as it reduces the costs of testing and the likelihood of errors in setting up advertising campaigns, as a result, the business saves its marketing budget.
Maximize revenue by carefully placing products at the right time to potential buyers who are ready to purchase them.
Improving product characteristics . Deliberate segmentation allows you to better tailor your product to your audience's needs.
Insights for development strategy . Systematic targeting is important for successful company growth. Customer research can lead to unexpected discoveries about their preferences and help identify areas for improvement. For example, one target group may make purchases regularly, while another may only do so when there are discounts. This allows you to consider whether it is worth spending money on additional mailings (which are not always free), when perhaps a promo code will be enough.
Increased competition . Those who have a deeper understanding of the audience's industry sectors are ahead of others in identifying their needs and hitting the target with millimetre precision, while others are guessing.
Selecting a variety of communication channels . If users of different segments end up on different platforms, marketers will need to add new communication sche