Before you start investing in an online store, it is important to assess the size of the largest players in the chosen niche. The main indicator to pay attention to is the number of visits to the site. This information can be obtained using analytical services such as Similarweb and Pr-cy.
Analysis of any platforms, including international ones, is possible with Similarweb. The free version includes standard functions, such as:
providing traffic data from various devices over the past six months, including the number of visits and pages viewed, average visit duration and bounce rate;
geography of visits - statistics by region;
visualization of traffic sources;
user navigation data;
popular search queries that drive traffic to the site;
interests of the target iran phone data audience: the most popular categories on the site and related sites.
This way, you can identify top business niches and develop approaches for competitive advantage.
Pr-cy uses a similar approach, allowing you to analyze a site in 10-15 seconds based on more than 70 indicators.
The free version offers the following options:
comprehensive assessment of a web resource;
information at the time of verification: indexing, traffic volume, number of external links and other parameters;
content checking and error detection.
Contextual advertising
The presence of a significant amount of contextual advertising for niche queries is an important sign of the product's relevance. This indicates high interest in this niche. To assess the situation correctly, make sure that the ad blocker on your computer is disabled.
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Promising niches for business in 2024
Small business niches in 2024 promise to be diverse and promising:
Sale of farm produce
Eco-products are showing a significant increase in popularity: in 2023, offline sales of farm products increased by 29%, and online sales by 33%. The average bill was 400 rubles, which is 5% more than the year before. This is due to the growing desire of consumers for natural and high-quality products.
Sale of farm produce
Source: shutterstock.com
There are two main areas of organic product sales: selling goods from your farm or purchasing from others for resale. In 2023, fresh herbs and vegetables hold the lead in the market, accounting for 43% of total farm product sales. Eggs account for 15%, and farm cheeses and fresh bread account for 7% each.
Seasonal preferences are also important: in summer there is a growing interest in fruits and berries, in autumn – in honey, and in winter – in meat and dairy products.
Making chocolate
In 2023, the chocolate and candy market in Russia showed significant growth, doubling sales. The greatest interest in sweets is observed in mid-autumn, after which demand begins to gradually decline in the spring.
You can start a business right from home, using marketplaces to buy chocolate briquettes weighing from 1 to 5 kg. Chocolate is melted, poured into molds and various fillers are added: nuts, dried fruits and other ingredients. Having found the optimal recipe, you can contact confectionery factories for production and develop unique packaging for your product.
When choosing a business in the confectionery industry, it is important to consider the priorities of customers. According to statistics, about 50% of orders are for chocolate bars, including pure chocolate and options with additives. About 25% of the market is occupied by chocolate bars, and 22% by candies. Among fillings, almonds and hazelnuts are in the lead, chosen in 15% of cases. Caramel, both sweet and salty, makes up 8% of preferences, dried fruits (raisins, dried apricots, prunes) and peanuts - 5% each, and jam (peach and strawberry) takes up 4% of requests.